At the British Council, we want to take more great arts and culture content from the UK to online audiences around the world. We call this programme Digital Showcasing. Since last year, we have been working with Culture 24, Storythings and 10 UK arts organisations to create a programme of content especially selected for Chinese audiences on our UK Now platform.

We are also releasing a newly commissioned research report accompanying the Fit for China project. Download it here.

The project has been conceived to build on the existing work that the British Council, Culture24 and Storythings have been doing to support UK arts and heritage organisations better engage audiences with their digital content.

Culture24 has been helping UK arts and heritage organisations get better at re-using and re-shaping digital content in order to meet the changing needs of audiences online. Storythings have been advising on how to use digital storytelling tactics to meet changing audience attention patterns and behaviours.

In this pilot project we have been working with 10 UK companies for six months to develop ten content packages for Chinese audiences which are being released on UK NOW China over the coming months. These showcases feature especially selected content from each of our partners including films, podcasts, quizzes, photo galleries and new writing.

From the Victoria and Albert Museum to the Barbican, Welsh National Opera to National Galleries Scotland, we are sharing a glimpse of what these great arts and heritage organisations have to offer.

The full list of companies includes:

The Barbican
Brighton Pavilion
Historic Royal Palaces
National Galleries Scotland (in collaboration with Historic Environment Scotland)
National Theatre Wales
Royal Shakespeare Company
The Place
Victoria and Albert Museum
Waddesdon Manor
Welsh National Opera

The British Council commissioned Culture24 to prepare a research report as part of the ‘Fit for China’ digital showcasing pilot which we are excited to share with the wider arts sector. The report provides wider context and understanding for the Fit for China Project, and it will be useful in building contextual understanding for any UK arts and heritage organisation interested in creating digital arts and heritage content for Chinese audiences. Download the report here.